Online Training
Master Your Own Digital Marketing
The world of digital marketing is ever-changing and it can be really daunting. Without a clear understanding and constantly staying up to date, it can be easy to feel lost and end up with digital advertising that does not generate any leads or results. The Elevation Collective’s series of online training courses are designed to help you master your digital marketing, empowering you to craft your digital marketing success with confidence. We have a range of courses from introductory to advance courses. Whether you’re a sole operator or a marketing manager wanting to upskill your team, we have a course for you.
Why Invest in Our Online Training Courses?
Empower Yourself with Expertise
Gain comprehensive insights into digital ad management.
Learn to strategise and execute campaigns that resonate with your target audience.
Control Your Digital Destiny
Take charge of your advertising efforts and direction.
Make adjustments in real-time, responding to market trends and data analytics.
Optimise Your Advertising Spending
Avoid costly outsourcing by developing in-house capabilities.
Learn how to allocate your budget effectively, maximising every dollar spent.
Achieve Self-Sufficiency
Step-by-step modules that equip you with the skills to manage your campaigns.
Understand the intricacies of ad platforms, becoming self-reliant.
With our training, you’ll solve the problem of dependency on external agencies and cultivate a profound understanding that transforms your business’s online impact.
Meet Tamara
Tamara is the Head of Paid Media here at The Elevation Collective. With nearly a decade of experience in digital marketing she has cultivated a comprehensive skill set that encompasses the strategic development and optimisation of multi-channel digital marketing campaigns, underpinned by a commitment to data-driven results.
“I have designed this exciting suite of courses for busy professionals. You can do one here and there, or buy a complete bundle to cover every aspect of Google Ads management you could ever need. They are super practical and easy to follow, Each with takeaway resources that you can download and use repeatedly to smash your marketing goals!”
Discover Our Online Courses
Account Audit
Want to offer Ads account audits for your current clients and generate extra revenue? Our Google Ads Account Audit course will unravel what an account audit entails. You will receive a beginner-friendly template with a detailed checklist to compile your audit findings and draft impactful recommendations. Feel confident and empowered to perform strategic Google Ads account audits for your clients
Who is it for?
Digital Marketing Freelancers
Marketing Agency Owners
In-House Marketing Managers
Content
What is an account audit?
Importance and benefits of regular audits in Google Ads.
Determining the purpose of the audit.
Tailoring the audit based on specific goals: performance, structure, compliance, etc.
A template with a detailed checklist that a beginner can complete.
Compiling audit findings.
Drafting recommendations and action steps.
Prioritising audit findings for immediate action.
Setting up a timeline for implementing recommendations.
Enrol today to Save $100!! Google Ads Account Audit online course. The most comprehensive, practical and easy-to-follow DIY account audit and action plan program ever!
Introduction to Google Ads
If you are new to the world of paid ads, and looking to refresh your Ads knowledge, this is the perfect introductory course to dive into the world of Google Ads. In this introductory course, our facilitators will give you a comprehensive overview of Google Ads, various ad types and functions. By the end of the course, you will emerge with confidence to run your very first Google Ads campaign.
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Sole operators
Small business owners
Professionals looking to making a career shift into PPC ads industry
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What is Google Ads?
Evolution and history of Google Ads platform.
Benefits of using Google Ads.
Understanding the Google Ads dashboard.
Navigating the main features.
Setting up an account.
Types of campaigns in Google Ads.
Search Network campaigns.
Display Network campaigns.
Video (YouTube) campaigns.
Shopping campaigns.
App campaigns.
Keyword Research
Keyword research is crucial to your digital success and our Keyword Research training will help you unlock the full potential of online visibility and engagement. In this course, we will explore the definition and importance of keyword search for your digital presence success. At the end of the course, you will gain the proficiency in understanding keyword metrics and be able to integrate them into your campaigns using the template provided.
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Sole operators
Small business owners
Professionals looking to making a career shift into PPC ads industry
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Definition and importance of keyword research.
Understanding Search Intent types.
Adapting keyword strategy based on user intent.
Identifying seed keywords for your business or niche.
Keyword research tools: Keyword Planner and SEMRush.
Understanding the importance of long-tail keywords.
Techniques for discovering valuable long-tail terms.
Tools and strategies for uncovering competitors’ keywords.
Tailoring the research based on geographical targets.
Identifying seasonal trends and fluctuations.
Understanding keyword metrics.
Integrating Keywords into Campaigns
Template provided.
PMax Mastery
Not sure when and how to use PMax campaign type? Our PMax Mastery course will help you understand the mechanics of PMax campaign, powered by machine learning. Gain insights into the cross-inventory nature of PMAx and follow a step-by-step walk through for an effective cross-inventory display campaign setup. Harness the power of PMAx and leverage audience signal for campaign success and stand out in the digital marketing landscape.
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Digital Marketing Freelancer
Marketing Agency Owners
In-House Marketing Managers
Sole operators
Small business owners
Professionals looking to making a career shift into PPC ads industry
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Overview and evolution of automated campaigns in GA.
The unique selling points of PMax.
The mechanics of PMax.
How machine learning powers PMax campaigns.
Understanding the cross-inventory nature of PMax.
Step-by-step walkthrough of campaign setup.
Crafting responsive ads for cross-inventory display.
Best practices for images, headlines, and descriptions.
Leveraging audience signals.
PMax vs. other campaign types
Account Management
Learn about effective Google Ads account management practices to optimise your account for maximum impact and success. Gain essential insights into what you need to know before diving into the accounts optimisation process. Receive a template to help you generate your first Search Query Report and understand the best practices in bidding strategies, device optimisation and location analysis to ensure your campaign success. Gain clarity and achieve digital success with The Elevation Collective’s Google Ads Account Management course.
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Digital Marketing Freelancers
Marketing Agency Owners
In-House Marketing Managers
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What you need to know before optimising Google Ads.
Search Query Reports and template for easier campaign management.
Bidding strategies and best practices.
Device optimisation.
Location analysis and optimisation.
Ad schedule benefits.
Quality Score optimisation.
80-20 principle.
A comprehensive list of tasks: daily/ weekly/ monthly/ quarterly.
Evaluating optimisation effectiveness.
Google Ads Editor
Master the Google Ads Editor to set you apart in the ever-changing digital marketing landscape. Designed for marketers and business owners with preliminary knowledge of Google Ads, you will master the Google Ads Editor to perform tasks such as importing and exporting campaigns, making bulk changes, and utilising advanced editing tools to increase efficiency and reduce errors in your Google Ads campaign.
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Sole operators
Small business owners
Freelancers
Professionals looking to making a career shift into PPC ads industry.
You’ll require basic understanding of Google Ads to excel in this course. We recommend taking the Introduction to Google Ads course if you are new to Google Ads.
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What is Google Ads Editor?
Benefits of using the offline application.
Setting up and Navigating Google Ads Editor.
Downloading and installing the application.
Understanding the user interface and layout.
Importing and exporting campaigns.
Downloading current campaigns.
Uploading changes to live Google Ads account.
Making bulk changes efficiently.
Editing multiple segments simultaneously.
Using the search functionality for easier navigation.
Advanced editing tools.
Using the replace text tool.
Adjusting bids in bulk.
Copying and pasting items across campaigns.
Error detection and resolution.
Using advanced search filters.
Setting up custom filters.
Structuring your account with Editor.
Backing up and restoring data.
Creating backups of your Google Ads account.
Restoring previous versions when necessary.
Staying updated with Google Ads Editor
Understanding version updates and features.
Transitioning between older and newer versions.
KPIs and Google Ads Metrics
Digital marketing success demystified! In the Elevation Collective’s KPI and Google Ads Metrics course, we unravel the difference between KPIs and metrics and uncover how to map KPIs to each funnel stage to ensure your digital marketing success. At the end of the course, you will master conversion tracking and understand diverse attribution models, feeling empowered to navigate the ever-changing Google Ads landscape with ease and confidence.
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Digital Marketing Freelancers
Marketing Agency Owners
In-House Marketing Managers
Sole operators
Small business owners
Professionals looking to making a career shift into PPC ads industry
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Definition and significance of KPIs in digital advertising.
Differentiating between KPIs and metrics.
Understanding the marketing funnel.
The stages of the marketing funnel: Awareness, Consideration, Conversion, and Retention.
Mapping KPIs to each stage of the funnel.
Conversion tracking and attribution.
Understanding attribution models: Last-click, First-click, Linear, Data-Driven, Time-decay, etc.
Competitive Metrics with Auction Insights report.
Dynamic Search Ads
Stay ahead in the digital marketing landscape by mastering Dynamic Search Ads. In this course, you will understand the essence of DSAs and learn when to strategically deploy DSAs for optimal results. Follow a step-by-step walkthrough to set up your own DSA campaign and learn the various mechanics, intricacies and to build a high-converting DSA. At the end of the course, you will be equipped with an understanding of the nuances between DSA and standard search campaigns to be a strategic PPC ad expert.
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Digital Marketing Freelancers
Marketing Agency Owners
In-House Marketing Managers
Sole operators
Small business owners
Professionals looking to making a career shift into PPC ads industry
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What are DSAs and why use them?
Key benefits and when to deploy DSAs in your campaigns.
How DSA work?
Understanding Google's crawling of your website.
Setting Up DSAs.
Step-by-step walkthrough of creating a DSA campaign.
Setting ad targets based on website content or page feeds.
Writing compelling ad descriptions.
Relying on Google to generate relevant headlines.
Optimising landing pages for DSAs.
Ensuring your website is DSA-friendly.
Bidding and budget strategies
Understanding the DSA bidding landscape.
Monitoring and analysing DSA performance.
Identifying performing categories and landing pages.
Negative targets in DSAs.
DSA vs. standard search campaigns
Leveraging DSA campaigns for remarketing efforts.
Challenges and pitfalls.
Common issues advertisers face with DSAs.
Strategies to troubleshoot and optimise.
Ad Copy and Best Practices
Master the art of crafting compelling PPC campaign copy for optimal engagement and conversion. In the course you will understand the psychology of effective ad copy, leverage emotional triggers and address user pain points through benefits vs features. Ideal for marketers and businesses aiming for Google Ads excellence, this course ensures your campaign follows current best practices guidelines for maximum impact.
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Digital Marketing Freelancers
Marketing Agency Owners
In-House Marketing Managers
Sole operators
Small business owners
Professionals looking to making a career shift into PPC ads industry
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The significance of ad copy in PPC campaigns.
Overview of its impact on CTR, Conv., and ad performance.
Understanding Ad components and the role of each component in conveying a message.
The psychology of effective ad copy.
Emotional triggers and user intent.
Benefits vs. features: Addressing the user's pain points.
Crafting a compelling headline.
Importance of the headline in grabbing attention.
Techniques for writing captivating headlines.
Optimising the description line.
Using a call to action (CTA) effectively.
Types of ad extensions.
What is Keyword Insertion and how does it work?
Best practices and pitfalls to avoid.
Personalisation and Localisation formula.
Tailoring ad copy based on user demographics or location.
Mobile vs. desktop ad copy
A/B tests
Common mistakes to avoid.
Understanding ad policies and restrictions
Responsive Search Ads (RSAs) and template.
Adjusting ad copy for different campaigns.
Building Audience and Buyer Persona
Running ads but not sure who to show them to? Discover the power of targeted marketing in our Building Audience and Buyer Persona course. Understand why generic marketing often falls short and redefine the concept of “audience” for strategic impact. In this course, we will explore the spectrum of audience granularity and dive into the significance of buyer personas and how they shape your digital marketing success. Ideal for marketers and businesses seeking for better digital marketing ROI, this course will help you reach and engage your dream clients.
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Digital Marketing Freelancers
Marketing Agency Owners
In-House Marketing Managers
Sole operators
Small business owners
Professionals looking to making a career shift into PPC ads industry
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The power of targeted marketing.
Why generic marketing often falls short?
Defining ‘audience' in today’s digital landscape.
The spectrum of audience granularity.
What is a buyer persona and why is it crucial?
Differentiating between audience segments and buyer personas.
Data collection: Surveys, interviews, and analytics.
Demographics: Age, gender, location, income, etc.
Psychographics: Interests, habits, values, and pain points.
Behavioral patterns: Online activity, purchasing habits, brand interactions.
Remarketing segments and best ways to use them.
Confidence Guarantee
Confidence Guarantee
Our commitment extends beyond your course completion.
At The Elevation Collective, we understand that true mastery of paid advertising comes with confidence in application. That’s why, if after completing our paid ad course and you find yourself still needing that extra boost of assurance, we’ve got you covered.
For those who may feel uncertain about implementing their newfound knowledge, we offer a free consultation. To further support you, we provide the option to repurpose the course cost into a bespoke Google Ads management service.
Your journey with us doesn’t have to end after your course completion - it’s a continuous partnership towards your success in the dynamic world of digital partnership.
Want Free access to Free Resources to up your Digital Marketing Game?
Get access to our free tools and resources to elevate your overall business skills and performance!
Frequently Asked Questions
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A: Google Ads Courses are educational programs designed to teach individuals and businesses how to use Google Ads effectively. These courses range from beginner to advanced levels and cover various topics, including campaign setup, optimisation strategies, analytics, and best practices.
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A: These courses are ideal for digital marketers, business owners, marketing students, and anyone interested in using Google Ads for online marketing. They benefit both beginners and experienced users looking to update their skills.
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A: The duration varies depending on the course's depth and complexity. Some basic courses can be completed in a few hours, while more comprehensive ones might take several days or weeks.
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A: No. Our goal was to develop courses that will help you succeed without having any previous experience.
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A: Courses typically cover topics like keyword research, campaign creation, ad copywriting, budget management, comprehensive account management, and depts of Google Ads Editor.
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A: Yes, they can. Proficiency in Google Ads is a highly sought-after skill in digital marketing. Completing these courses can enhance your resume and open up new job opportunities.
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A: Our courses are designed to be practical, offering real-world examples and hands-on projects. This approach helps learners to understand not just the theory but also the application of Google Ads in real marketing scenarios.
How to create an online account to purchase our courses
Not keen on DIY? We offer a bespoke Google Ads Management service.
If you're looking to improve your Google Ads performance, we've got you covered. Our team of digital marketing experts specialises in optimising and managing Google Ads campaigns. Whether you need help with campaign setup, tech management, or just general optimisation, we can create a custom Ads management plan to maximise your digital advertising impact.
Contact us today for a free consultation and discover how to make the most of your Google Ads investment.
